Indonesia has always been a destination people want — but visa friction quietly kept travelers away. EVOA, launched by the Directorate General of Immigration, is Indonesia's electronic visa on arrival: apply before you board, pay from anywhere, and enter with a simple scan.

The campaign was built to make that simplicity felt, not just understood. A short-form video ad walked potential visitors through the entire process — step, scan, done — while framing the visa as the beginning of the journey, not a hurdle before it.

The goal was direct: remove hesitation. With the option to apply at evisa.imigrasi.go.id and extend online in one click, EVOA positions Indonesia as a country that's genuinely open — and this campaign made sure the right people knew it.